Mondelez owned Oreo has collaborated with K-Pop sensation Blackpink in yet another endorsement coup for the popular girl group. Fans can look forward to bespoke Oreo products and a line-up of ...

Sportswear and equipment behemoth adidas has secured a multi-year endorsement with Indian wicket-keeper and batsman Rishabh Pant. Prior to this deal, the 27-year-old cricket star known for his ...

Leading Chinese online payments platform Alipay has scored an eight-year sponsorship deal worth over US$230m with UEFA. The deal for Alipay to become UEFA’s official global payment partner will ...

Google Cloud, the cloud computing arm of the global technology behemoth, has struck a partnership with Formula E. The multi-year partnership will see Formula E leverage on Google Cloud technology ...

Britannia Marie Gold is all set to bring its startup campaign for female homemakers turned entrepreneurs to television by sponsoring ‘My StartUp Show- Dhonni Meyer Upakkhan’ on Star Jalsha. The show, ...

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Betting data specialist Genius Sports and the Vietnam Pro Basketball League (VBA) have agreed to a long-term, exclusive partnership. Through this deal, Genius Sports will support the VBA’s global ...

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