Asked where he sees LIV in 10 years, he says he sees food, music and arts festivals anchored by golf stars over three days.

Only days ago, leading PGA Tour player Rory McIlroy said that a deal to reunify golf did not feel any closer. Read more at ...

LIV Golf CEO Scott O'Neil says the series has a bright future - Copyright AFP Brenton Edwards LIV Golf CEO Scott O'Neil says the series has a bright future ...

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However, the excitement was short-lived as the season saw a downward trend, marking a new era post the three-year stint of Greg Norman. With the reins now held by new CEO Scott O’Neil, the league ...

American sports executive Scott O'Neil, who has in the past run NBA and NHL teams, took the reins from Greg Norman in January. The period since has seen a flurry of meetings between the PGA Tour, LIV ...

LIV Golf CEO Scott O'Neil discussed the league’s different hospitality layers and tickets, which start from $145 onwards. O’Neil replaced Greg Norman as CEO of LIV Golf in 2025, having ...

American sports executive took the reins from Greg Norman in January LIV Golf CEO Scott O'Neil attends a media event announcing Adelaide securing the tournament until 2031, during the final day of ...