we need to consider wider contextual factors surrounding research and the underlying epistemological differences between the quantitative and qualitative paradigms. There is undoubtedly a place for ...

Qualitative research seeks to understand why people react and how they feel about a specific situation. Quantitative research measures numerical results to help predict possible outcomes.

A couple of weeks ago, I shared a visual on quantitative research and I was really glad to see how many of you found it useful, especially for teaching and workshops. Today I’m shifting the focus to ...

This notion of paradigms helps create a strong sense of distance ... We need to shed this paradigmatic thinking, and I therefore propose to do away with the concepts «qualitative» and «quantitative» ...

Analyzing the quantitative and qualitative impacts of your activities using quantitative and qualitative financial data will help you make better management decisions. Savvy entrepreneurs use a ...

Moreover, scholarly discourse continues to refine the conceptual scope of MMR, with contemporary analyses arguing that a balanced synthesis of qualitative and quantitative paradigms can lead to ...

Thus, the focus of this article is to expand on the quantitative research designs presented and discussed in the first article in this series, by introducing relevant qualitative research designs and ...

qualitative research seeks to answer the “why” and “how” behind people’s experiences and behavior. It provides essential context and nuance that quantitative data alone often lacks. Without ...

In this course, you learn about different qualitative research paradigms and methodologies emphasising interpretive and critical traditions. You practice and mature your skills in qualitative research ...