A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to ...

In times of uncertainty, the most powerful move a brand can make is to stay visible while staying flexible. To engage ...

OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...

Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

Magnite’s acquisition of SpringServe demonstrates the importance of merging an SSP with an ad server for streaming video.

Microsoft’s decision to sunset its Invest DSP marks a turning point for programmatic advertising. What does this mean for the ...

The Dentsu CTV marketplace gives advertisers access to premium regional and global CTV inventory, all through a single ...

The programmatic agreement covers reviews for state transportation projects and is expected to cut as much as six weeks from ...

Glynn County Board of Commissioners accepted a donation of $25,000 from Brunswick Cellulose for programmatic support for ...

IAS found that desktop display ads placed programmatically achieved an average time-in-view of 19.3 seconds. Programmatic advertising in Singapore is delivering stronger audience engagement than ...

Podcasting company Acast will enlist its fast-growing stable of on-air talent to provide bespoke audio advertisements across ...

As our Retail Media for Drummies guide launches, this week’s Agency Advice asks a bumper crop of top thinkers in the space ...