A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to ...

In times of uncertainty, the most powerful move a brand can make is to stay visible while staying flexible. To engage ...

The Trade Desk's Kokai transition boosts performance and adoption, with AI-driven growth across CTV and retail.

OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...

Magnite’s acquisition of SpringServe demonstrates the importance of merging an SSP with an ad server for streaming video.

Germany’s socialist party Die Linke has been revitalized by its recent election breakthrough. With the Social Democrats ...

The Dentsu CTV marketplace gives advertisers access to premium regional and global CTV inventory, all through a single ...

Glynn County Board of Commissioners accepted a donation of $25,000 from Brunswick Cellulose for programmatic support for ...

The programmatic agreement covers reviews for state transportation projects and is expected to cut as much as six weeks from ...

The Minister of Culture stated that the Ministry is fully aware of the needs regarding the protection of cultural heritage ...

IAS found that desktop display ads placed programmatically achieved an average time-in-view of 19.3 seconds. Programmatic advertising in Singapore is delivering stronger audience engagement than ...

As our Retail Media for Drummies guide launches, this week’s Agency Advice asks a bumper crop of top thinkers in the space ...