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奢侈品被指 “过度涨价”,品牌该如何挽回消费者?
彭博商业周刊高级记者 Amanda Mull 表示:“奢侈品行业很大程度上依赖于让人们相信多花一点钱能获得某种感知价值。但当价格超出品牌所创造的价值时,顾客就会转身离开。” Mull 在 PurseBlog 工作十年间,一直追踪奢侈品定价趋势。
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