Jess Ling, the EVP of global brand advertising at AmEx, talks about pivoting the company's brand-media partnerships and how ...

China's upcoming animated sci-fi series 'Legend of Mecha Scholars' is getting global distribution in a new cross-cultural ...

As the Cannes Lion Festival kicks off, IPG's media global media investment and intelligence unit Magna is forecasting that ad ...

Corsi and DiMeglio are both responsible for leading marketing and growth strategies for their distinct companies. Corsi is ...

The firms agreed to cooperate on pricing, colluded with broadcasters to deny business to agencies that didn't comply, and ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

Warc’s latest global forecast shows the tech giants tightening their grip on ad budgets even as trade pressures slow spending ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025.

Media owners' net advertising revenues (NAR) will reach $979 billion this year, growing by 4.9% over 2024 but slowing down ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( ...