New data from Edison Research is shedding light on what gets Gen Z media consumers to engage with an audio ad.

Jess Miles, country manager for ANZ at IAS explores the perception and future outlook of attention measurement and optimisation in digital media. In the digital advertising universe, attention is ...

Attention means different things to different vendors. These new guidelines will provide ways to measure attention more consistently. The post What’s inside IAB and MRC’s attention measurement ...

This restoration occurs because natural environments contain “soft fascination” elements that engage attention gently without demanding focused concentration. Similar benefits appear from ...

A social psychologist recommends ways to connect with others as you move through public spaces – with benefits for your own ...

Histrionic personality disorder (HPD) is a psychological condition that causes someone to engage in attention-seeking behavior. Some aspects of this condition may cause a person to lie to ...