牛仔裤市场已经平淡多年，传统牛仔品牌的日子都不好过。Levi's的母公司近两年营收几乎原地踏步，新首席执行官上任后便宣布裁员10%-15%。另一牛仔品牌Lee也表现疲软，开始到高尔夫服饰领域找机会。

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