Coca-Cola Co. moves North America media business from WPP
WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three people familiar with the deal. Those close to the contract said that Coke spent close to $800mn every year in overall billings.
As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has been Coca-Cola’s global network partner for four years. It won the year-long pitch against Publicis in November 2021, giving the agency responsibility for the marketing of over 200 brands in five categories across 195 countries in nine territories. In total, the business is worth $4bn to WPP.
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