applying with a heavy hand or using the same application technique that you’ve been rocking since your twenties doesn’t always work well when you’re in your forties, fifties, and beyond.

Knowing which blush-application technique works best for your face shape is critical to getting a flattering, youth-boosting look, whether you prefer a dusting of color or full-on glam.

It might have to do with your eye shapes. In fact, customizing your makeup products and your application technique to your specific eye shape will help to keep your shadow and liner in check.

lift your cheekbones—versus makeup that falls short of your expectations often comes down to your application technique and, more importantly, whether or not you’re using the best makeup brushes.

The L-shaped blush application technique has gone viral on TikTok thanks to its “anti-aging” effects. To get the effect, place your fingers in an L-shape at the cheekbone-with the index finger ...

While the best application strategy truly varies from student to student, the following ten tips are useful for any senior who is looking to put together a well-crafted application and navigate ...

Along with mascara and concealer, bronzer has long been a staple in make-up bags. It’s a versatile product that brings warmth to your complexion – but get it wrong and you could end up with ...

Before reality TV stars and TikTok informed our modern makeup techniques, I spent hours watching YouTube videos to attempt to perfect the false lash application technique. Despite being a visual ...

unique stamp on your application. We don't want it to be an intimidating process — rather, we want to get to know you, and your essay is the best opportunity to show us who you are. So to help, we're ...