Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

The Top 10 AdWords Features of 2014 image top 10 adwords features exact match phrase match.jpg Prior to the update, close variant keyword match was the default option, but you could opt out.

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with ...

Today, we know this as Google AdWords. And, it’s become a vital part of many successful online businesses. If you’re unfamiliar with AdWords, it’s simply a pay-per-click service which allows ...

Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense. Many small businesses have distinct budgetary challenges, their websites ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using.

If you’ve been running your AdWords account a few months or more, it’s time to dive into the Dimensions tab (aka one of my favorite spots in to hang out in AdWords) and see what times and days ...

Search Engine Land » Platforms » Google » Google Ads » AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It Share One of the most valuable aspects of paid search benchmark data ...

Search Engine Land » Platforms » Google » Google Ads » New AdWords Ad Ranking Formula: What Does It Mean? Share AdRank in AdWords is a key AdWords marketing concept that plays a huge role in ...

This is true in life and in AdWords as well. We often have prospective clients calling us asking about the latest feature from Google. In their mind, all they need to do is to optimize their Ad ...