Smartphone gaming in India is no longer just a digital distraction—it’s becoming a way of life, especially for Gen Z. A new report from CyberMedia Research (CMR) shows that 74% of Gen Z now game ...

Around 74 per cent of Gen Z users spend at least six hours playing games on their smartphones, the Gurgaon-based market research firm said. These findings come amid growing concerns of gaming ...

Here’s how it works. The best gaming laptops might not deliver the same level of gaming performance as the best gaming PCs, but they give you a lot of power in a device small enough to slip into ...

New Delhi [India], March 24: The Gen Z CGO will collaborate with the brand to co-create smartphones, lead the brand’s eSports vision, and actively engage with India’s top eSports gamers The company ...

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Gaming and music have always been cultural cornerstones for young audiences, but today, their convergence is creating unprecedented engagement opportunities. Brands are increasingly realising that Gen ...

Garena Free Fire MAX Z Gamer Vs Gaming Sandeep: There are numerous content creators on YouTube dedicated to Garena Free Fire MAX, one of the most popular online games. These gamers showcase gameplay ...

Jenefer Brown, Lionsgate’s EVP and head of Global Products and Experiences, shared insights Tuesday on how the studio courts and markets to Gen Z audiences: “You find them on gaming platforms ...