After a 30-day tryout of dozens of new corporate logos that it's now clear were never going to be chosen, Yahoo has rolled out its final choice - to a chorus of boos. The logo, which was custom ...

Much of the media, and some analysts who follow Yahoo! Inc. (YHOO), have become wildly excited about the new design of the portal company's logo. As if it mattered. The Financial Times went so far ...

This screen grab made from Yahoo Inc.'s Tumblr page shows the company's new logo in a post published on Wednesday, Sept. 4, 2013. Yahoo has adopted a new logo for the first time since shortly ...

The new logo keeps the purple and the exclamation ... But it’s still formal enough to work on Yahoo’s finance channels, which are a large part of its business. [Images: courtesy Pentagram ...

The new look unveiled overnight is part of a makeover that Yahoo has been undergoing since the US company hired Google executive Marissa Mayer to become its CEO 14 months ago. Ms Mayer has already ...

Yahoo unveiled a new logo today with a sans-serif font similar to the ones used in other companies’ recent image overhauls, but keeps its purple color and oft-maligned exclamation point.