Luxury brands are mining their archives to capitalise on Gen Z’s obsession with Y2K. Can the past keep delivering returns?

The sneakerheads are in a for a style-packed season as brands unveiled collections for summer staples, Y2K futuristic designs and a magical Harry Potter-inspired kicks. This month, Belgian footwear ...

Like many a controversial Y2K trend, the useless hip belt has made its way back into the sartorial zeitgeist with ...

We reached out to nail artists to get tips for anyone who’s looking to try a Y2K-era manicure—and they all had one key piece ...

Specifically, this nostalgic style – reliant on direct lighting and vivid subject isolation – appeals to audiences who ...

Successful marketing isn’t about pouncing on every trend; it’s about discerning when to ride the swing and when to stay still ...

Maxiskirts can be comfy and cool when styled with a sporty twist. Think jersey or parachute fabric paired with a chunky ...

Adidas latest drop of their Japanese streetwear-inspired running shoe shows that Y2K style isn't going anywhere — here's where to get them online ...

Unlike the softer vibes of Y2K, this futuristic trend feels more ... this new trend is a range of beauty content creators and brands such as MAC Cosmetics, who channeled their recent 'Ultra ...

Jenna Ortega is not a child of the ’90s ... glamour that the late Gianni Versace made his signature and feature the brand’s recognizable bow bearing the Medusa logo at the center.