If this sounds bizarre, consider what the Chicago-based firm has done with the Winterfresh flavor of its sugar-free Wrigley’s Extra, which, counting all its labels, is its top seller with 15 ...

Winterfresh, Wm. Wrigley Jr.’s first new sugar gum in nearly two decades, has vaulted out of test areas after only a few months and emerged on the national market. Consumers no doubt already are ...

The world's leading maker of gum said Wednesday that it will up the per-pack costs of Wrigley's Spearmint, Doublemint, Juicy Fruit, Big Red and Winterfresh in January. At the same time ...

Food engineers got busy. Soon to come were Cinnamon and Winterfresh, then Classic Bubble Gum, Polar Ice, Cool Green Apple, Cool Watermelon and Supermint. In 2008, Wrigley introduced Extra Fruit ...

Its other chewing gum brands include Wrigley’s SpearMint, Winterfresh, BigRed and Orbit. The gums also come in functional versions like zero-sugar. Mars Wrigley sells its product in over a ...

Wrigley's U.S. advertising spending dropped 38% in the first nine months of 2009, and U.S. sales volume for brands such as Extra and Winterfresh fell more than 10%. The cut in ad spending signals ...

The launch, planned for its Juicy Fruit, Doublemint, Big Red, Winterfresh and Wrigley’s Spearmint brands, will be coupled with changes to the flavours of the gums. “We are bringing news and ...

Giants fans visit Giants.com to find the Giants Arcade that features four Wrigley-branded football-themed Candyland.com games, including “Big Red QB Shootout,” “Winterfresh Field Goal Challenge,” ...