He says leaders should instead reevaluate their pricing strategy—or develop one for the first time—to better respond to customers during the slump and keep them when the economy recovers.

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

As artists in the Web3 space begin their NFT journey, they may frequently find themselves considering the vital question: “How does one price their art?” or “what is the best strategy to ...

Before the policy known as No. 136 was introduced, most renewable energy projects benefited from a fixed-price contract paid in line with the coal-fired power price. Deployment was rapid.

Before London’s congestion pricing policy took effect in early 2003, only 40 percent of residents supported it. That rose to nearly 60 percent within months of its adoption. Oli Scarff / Getty ...

The case study focuses on VidMorph, a SaaS company in the video production software business. This fictional company needs a pricing strategy for its new video editing platform (also called VidMorph).