Ford extended its employee pricing through July 6. The pricing strategy drove market share gains for Ford. Investors will ...

Relying on a competitive pricing strategy may be risky if volume cannot be maintained or if costs suddenly rise. Competitive pricing is one of four major pricing strategies. Other options include ...

As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can deter customers. Finding the ideal price ...

Here’s a closer look at the questions we ask to begin laying the foundation for a pricing strategy. Before we work with startups, it helps to understand where they’re at and where they’re going.

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...

Known as pricing strategy, it uses tools like customer research, historical data, economic modeling and competitive analysis to recommend not only what price tag to put on items but how to ...

In the gouging spirit of surge pricing and airline basic economy, AMC Theatres Monday announced its new seating strategy. It’s called “Sightline at AMC.” It means you pay a buck or two more ...