Things advance very quickly these days, particularly in the virtual sphere. Any broad and generic marketing tactic can fall flat. That’s where market segmentation services work to empower marketers.

In the month of April 2025, Maruti Suzuki remained India’s largest carmaker by volumes while M&M emerged as India's ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

market researchers must segment and survey a wide range of stakeholders and customers, all of whom will have direct impact on new product potential. Over the past decade 99 per cent of drug trials ...

The "Biopharmaceutical Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034" report has been added to ResearchAndMarkets.com's offering.The Global Biopharmaceutical ...

As the landscape of digital marketing continues to grow and transform, innovation is no longer an option. It’s imperative.

Customer segmentation is crucial for focused, cost-efficient marketing. How do you go about building out your segments? It all starts with data. Let us start with a simple example that we can all ...

Market segmentations that provided an actionable way to "divide and conquer" the marketplace must be frequently revisited to ensure their relevance. Market analysis and segmentation profiles assist in ...

In newly created role, Matt Plumb will define brand architecture and differentiated shopper experience for company’s banners ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...