MSG91, Indias leading cloud communication platform, today reaffirmed its pioneering position in Rich Communication Services ...

The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps), delivering ...

In an era where customer attention is scarce and expectations for seamless interactions are paramount, Airship, the ...

Customer journey maps have emerged as a strategic tool to better model–and maximise–player lifetime values, Uplatform's Dina ...

The fusion of AI, cloud computing, and marketing has created a new era of personalization, offering unprecedented ...

Market Overview: The offline navigation system market in Vietnam is experiencing notable growth, driven by factors such as increased smartphone adoption, the need for reliable navigation in areas with ...

Customer segmentation is crucial for focused, cost-efficient marketing. How do you go about building out your segments? It all starts with data. Let us start with a simple example that we can all ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

Retentioneering: product analytics, data-driven CJM optimization, marketing analytics, web analytics, transaction analytics, graph visualization, process mining, and behavioral segmentation in Python.

Customer segmentation refers to the division of the customer base into specific types according to purchasing behavior patterns. Understanding the various types of customers that you may encounter ...