Customer segmentation is crucial for focused, cost-efficient marketing. How do you go about building out your segments? It all starts with data. Let us start with a simple example that we can all ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

His research reveals how artificial intelligence is reshaping customer segmentation, turning a once-static process into a dynamic and predictive strategy that prioritizes personalization, efficiency, ...

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

In today’s digital landscape, travel agencies must adopt effective marketing strategies to stand out in an increasingly competitive market. With global travel market value expected to exceed $800 ...

E-commerce company Shopify has rolled out a major upgrade to its AI-powered assistant, Sidekick, promising to give Aussie ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Advice for consumer brand leaders in CX, marketing, and digital business on how to navigate rapidly evolving economic and ...

Thomson Leighton; Chief Executive Officer, Director; Akamai Technologies Inc Edward McGowan; Chief Financial Officer, Executive Vice President; Akamai Technologies Inc Hello, and welcome to the Akamai ...

Welcome to Hertz Global Holdings First Quarter 2025 Earnings Call. [Operator Instructions] I would like to remind you that this morning's call is being recorded by the company. I would now like to ...

Q1 2025 Earnings Call Transcript May 8, 2025 Pacific Biosciences of California, Inc. beats earnings expectations. Reported ...