May 27 (UPI) -- Officials at San Francisco-based Salesforce have agreed to pay $8 billion to buy tech firm Informatica.

CRM systems function as an information power center within an organization, allowing the recording of customer data, tracking of sales pipelines, automation of marketing activities, and ensuring ...

Customer relationship management (CRM) systems benefit businesses by automating tasks, centralizing customer data, improving collaboration, and providing insights for targeted email marketing.

This study also empirically investigated the impact of social media technologies on supplier and customer relationship management using sample data from U.S. industrial organizations. Hypotheses were ...

Salesforce appears to be getting a good deal on Informatica at $25 per share, about 33 percent above share trading before the rumors broke Friday, according to a Tuesday William Blair report. When ...

High ROI is a reality if you have a CRM solution in place. A fully integrated CRM can help your business make even more money ...

Salesforce’s dramatic pivot to AI agents seems to have stalled in its early days. The software giant is betting its $8 ...

Domino's Pizza Enterprises needed a solution that could deliver sophisticated marketing results with minimal effort. Enter Taguchi.

The world's largest Coca-Cola bottler, Coca-Cola Europacific Partners, says it has been the target of a hacker attack.