It is a popular misconception that copywriting is just about clever ads, when copywriters are the masterminds behind the ...

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Every copywriter needs to have a solid understanding of Search Engine Optimization. SEO is a process that focuses on improving a website’s ranking in search engine results, which can lead to ...

Technical staff can learn more about technical SEO. Search engine rankings are highly competitive. It is easier to rank for keyword phrases that are more specific, such as "copper mines in upper ...