Yes, let's get some data. So, we could either get quantitative data or qualitative data. So, quantitative data is usually numerical, like a statistic. For example, we know this is our best seller ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...

Discrete attribute data is a little different. This type of data will assign a numeric value to some qualitative ...

Understanding your market is no longer a luxury—it’s a necessity. But when it comes to research, companies often face a fundamental decision: Should they lean on quantitative methods that offer ...

Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.