Before any meaningful discussion of marketing goals can be had, we should explain the meaning of marketing. Marketing, according to the American Marketing Association, is "the activity, set of ...

We tested the best email marketing software in 2025 for ease of use, automation, AI tools, and pricing. See how Mailchimp, ...

What Is the Meaning of "Marketing Strategy"?. A marketing strategy is based on research that focuses on a business's competitors, customers, market size and the potential for market growth.

AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025. The post AI can’t create meaning — that’s still marketing’s job ...

Marketing. It’s a word that is often both misunderstood and misrepresented.

Email Marketing Articles. You may like these other MarketingProfs articles related to Email Marketing: The Email Habits of Gen Z Workers; What Microsoft's New Email Deliverability Requirement and ...

According to email marketing firm IPT, 92% of UK marketers include email in their marketing budgets. Of those, 51% intend to increase their spending in 2005. With the rise of high quality, but still ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

Definition, Types, Valuation, and Taxation. How to Find Your Return on Investment (ROI) in Real Estate. 5 Types of REITs and How to Invest in Them. ... and assist in our marketing efforts.

During Pride Month, companies have joined in on the rainbow-themed festivities. While it may seem like innocent fun, and even allyship, rainbow capitalism or rainbow-washing can be damaging. The Sage ...

The Most Influential CMOs, copyrighted material can be used to train AI, Fox News keeps winning ratings, Meta brings ads to ...