Going forward, the Ninth Circuit's ruling signals to plaintiffs that they will need to plead “something more” to show that ...

Scent marketing is the use of aromas or fragrances to evoke emotions and create powerful and memorable brand experiences. The sense of smell is the strongest of the five senses and is closely tied to ...

By leveraging AI to augment their processes, customer experience and product offerings, banks can personalize services, ...

Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them ...

Later this week, the Federal Trade Commission (FTC) will start distributing over $25.5 million in refunds to those misled by ...

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — ...

And it also means boosting your app’s presence in the app store with clever marketing techniques. App marketing is all about getting your mobile application noticed, downloaded, and used by your ...

As artificial intelligence becomes more advanced, employers are trying to build workarounds to prevent candidates from ...

This article was originally published with the title “ The Uses of Computers in Organizations ” in Scientific American Magazine Vol. 215 No. 3 (September 1966), p. 192 doi:10.1038 ...

AI is changing how we work, learn and apply for jobs. How are B.C. institutions adapting to the evolving technology?

Scammers are 'relentless,' according to new IRS alert listing the 'Dirty Dozen' tax scams. Bad social media advice triggers ...

But AI outputs, whether used in external marketing or for internal purposes, need a human touch to ensure they align with your brand’s identity, values, quality standards and true thought ...