In this workshop, Allegra Burnette will introduce students to Journey Mapping. A user journey map is a visualization of the steps your visitors go through in engaging with the museum during the visit.

a customer journey map is a tool that should be included in every brand’s digital strategy. Teams can gain a better understanding of where the user has come from and what they are trying to ...

Describe how a fleshed-out user journey map has altered how you conceived of the design for one of your products in the past. So many times users are surprised to see how hampered they are by their ...

Mapping customer and user journeys is a good way to rectify ... especially if you match the maps with data using customer journey analytics tools, which give you a broader, more detailed view ...

In the landscape of user-centered design, customer journey maps are indispensable tools. First appearing in the mid-1980s, they outline the journey of customers and users as they engage with ...

To make customer-focused change in the organization, which is ultimately the goal of customer journey mapping, companies that want to implement this tool will need to take out the guesswork and ...

That product, Journey Mapping, allows users of the ... Tracker platform customers. The tool uses AI and machine learning to “analyze the user experience, connecting marketers with campaigns ...