Students and alumni said they felt vindicated the logo has gone the way of New Coke. "It's good that UC is listening to us," said Connor Landgraf, student body president at UC Berkeley.

"If that block letter C is there, people know that's UC Berkeley." University officials say the B is not their new logo. They say the B monogram is only intended for small spaces where the full ...

UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand. The logo change ...

While scrolling through social media, some users may have noticed that UC Berkeley’s logo changed on Tuesday for the first time in more than a decade. A yellow letter “B” in a serif font ...

Good video, lackluster logo.’ Others questioned the university’s need to rebrand. ‘To have this as a symbol for our campus is an insult,’ John Lee of Berkeley wrote on the petition. ‘UC ...