UC Berkeley officials say they made the logo change to better connect the Berkeley and Cal identities, which have coexisted but caused confusion.

Although, that logo might be even more corporate than the new moniker, said Sam Redman, a historian at UC Berkeley's Regional Oral History Office at the Bancroft Library.

UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand.

While scrolling through social media, some users may have noticed that UC Berkeley’s logo changed on Tuesday for the first time in more than a decade. A yellow letter “B” in a serif font ...

For the first time in its 71-year history, the Village of Berkeley has a logo to go with its name. Trustees formally adopted the emblem late last month, and it soon will appear on entrance road sig… ...

Stanford and Berkeley logos face scrutiny, igniting discussions about branding and identity in academia.

Because UC Berkeley administrators cannot independently divest from all companies, Chancellor Carol Christ agreed to support and initiate a "rigorous examination" of the school's investments.

Also, UC is an educational institution, not a start-up company.’ Several memes mocking the new logo have popped up around the Internet since its unveiling. What’s your take?

I don’t understand the kerfuffle over the new University of California logo. In my view, the insignia is a forthright representation of the true state of the system. For years the UC system has ...

Berkeley Lights announces technology collaboration to accelerate and improve gene therapy viral vector development and manufacturing ...

She compared UC Berkeley’s situation to Apple products, which are well known for products called “Mac” and “iPhone,” without the Apple logo to associate the two.