Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

SINGAPORE] A Barbie wearing a white dress with a glittery tulle skirt, sporting wings with embellishments including pearls, ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its upcoming products. The world's second-largest toy maker ...

This summer, two dreamy dolls will join the American Girl Collector Series, each recreating Barbie’s Peaches ‘n Cream look ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James Zahn speaks with ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

STATEN ISLAND, N.Y. -- In an effort to be more inclusive and represent the wide range of children who play with their toys, Mattel has announced the addition of a blind Barbie doll and a Black ...

Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll ... design process for the figurine. James' doll, ... own Barbie dolls. In July 2024, Barbie created a Sue ...

Growing up, I, like many girls, had a Barbie doll.From her spunky outfits and fun hairstyles to her various professions, the iconic toy was as much of a source of empowerment as it was enjoyment ...

On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the four-time NBA champion his own toy model. James is the first athlete to ...