Humanizing your financial services brand requires more than financial education—it requires emotional fluency.

为了精神上的方便，人们经常谈论“个性化”，就好像它是一个单一的概念。事实是，零售商有很多个性化的选择。这对品牌 ...

Classic Legends, known for its motorcycle brands like Jawa Yezdi, plans to expand its domestic dealer network and enter ...

Each activity falls within the three touchpoint experience categories: pre-purchase, purchase (or usage), and post-purchase. Pre-purchase experience touchpoints represent the various ways potential ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership.

The study was titled “Designing Satisfying Service Encounters: Website Versus Store Touchpoints”, and its report was ...

A white-labeled platform that unifies email, SMS, push, and strategy to simplify benefits communication and boost workforce ...

Digital channels are playing a significant role in shaping in-store shopping behaviour, according to ShopFully’s State of ...

Importantly, both fintechs are taking a hybrid approach to banking, blending the convenience of digital banking with real-world, physical touchpoints. “In Africa, it’s a catch-22: You can’t ...