With aligned processes and customer touchpoints, you can gain a more accurate picture of what’s working (and what’s not) ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership.

A white-labeled platform that unifies email, SMS, push, and strategy to simplify benefits communication and boost workforce ...

The study was titled “Designing Satisfying Service Encounters: Website Versus Store Touchpoints”, and its report was ...

Digital channels are playing a significant role in shaping in-store shopping behaviour, according to ShopFully’s State of ...

Let’s figure it out. Leverage multiple touchpoints. Historically, marketing has always used multiple touchpoints to convert a customer or create brand awareness. Back in the day, that was the ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker.

Six markets (Indonesia, Thailand, Philippines, Malaysia, Vietnam, Singapore) were involved in the survey, in which recognised brands across 10 sectors were ranked using nine brand attributes, ...

Six markets (Indonesia, Thailand, Philippines, Malaysia, Vietnam, Singapore) were involved in the survey, in which recognised brands across 10 sectors were ranked using nine brand attributes, ...

Importantly, both fintechs are taking a hybrid approach to banking, blending the convenience of digital banking with real-world, physical touchpoints. “In Africa, it’s a catch-22: You can’t ...