Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.

Pros and elite amateurs use premium balls that come with a premium price, but what balls are ideal for golfers who shoot in the 90s or over 100?

Whether you’re stepping out onto the first tee at Atkins Golf Club or hacking out an up-and-down on the back nine, there’s ...

In its quarter century of dominance, the Titleist Pro V1 has become the golf ball against which all others are measured. That ...

A complete list of the golf equipment Adam Scott has in his bag this week at Oakmont Country Club during the 2025 U.S. Open.

Did you know that the USGA's "one ball rule" is actually just a local rule? Yep, it's an optional thing that’s more or less ...