Threads is looking to help more people discover relevant conversations and people in the app, by prompting users to add interests to their profile, in order to improve discovery and connection.

In today’s fast-paced social media landscape, Meta’s Threads platform has emerged as a significant player, hosting millions of valuable photos, videos, and engaging profiles.

Last month, Meta, the tech giant behind Facebook, Instagram, and WhatsApp, announced the launch of Threads: a direct challenger to its now rebranded rival, X (Twitter). Within five days, the ...

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David Pierce is The Verge’s Editor-at-Large. In previous lives he worked at Protocol, The Wall Street Journal, and Wired. He owns all the phones. Want to get in touch? You can email david@ ...