By intertwining stories into their design, businesses can surpass the promotion of products or services. They can generate an emotional resonance and a feeling of identity that aligns with their ...

Learn to define authentic core brand values that attract customers, inspire employees, and drive business success. Why do some brands effortlessly attract die-hard fans while others struggle to make a ...

The six key design trends of 2025 redefine how healthcare brands can inspire trust and build lasting connections with their ...

I believe this can be an excellent way for brands to continuously uphold their commitment, but only if these values are entrenched ... Holistic plan design is key to ensuring all employees feel ...

Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, it’s the former. It exudes confidence, stripping the brand promise back to ...

Exploring East and South East Asian Identity in Britain, explores the contributions of – and the challenges faced by – the ...

T he Tata Punch mini-SUV has taken the Indian market by storm with its funky design, peppy performance and extensive feature ...

In celebrity endorsements, the relationship between stars and brands is complex and highly strategic. Celebrities don’t just lend their names to products—they carefully choose which brands to ...

Can small businesses, startups and entrepreneurs change their values and corresponding actions toward humanity, the environment and civility and thrive just like big box brands doing so seem to be ...

Discover how CEOs master pricing strategies to balance value, cost, and customer trust. Explore proven models like freemium, ...

What used to be an on-and-off trend, or passing fad, is now more permanent. The question, then, is this: How can consumer-product companies position their brands and products in response to consumers' ...

Consumers are more likely to choose brands they trust and that align with their personal values, making sustainability an important competitive advantage. In the architecture and interior design ...