The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern ...

Citations: Krishnamurthi, Lakshman, S. Raj. 1991. An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity. Marketing Science. (2)172-183.

Customer experience management (CEM or CXM) is about keeping track of everything between a company and its clients ... mindset and organisational change required to keep them focused on the customer.

New integration combines Media.net's search-driven insights with Experian's audience data to deliver intent-based targeting across the open internet.

Seventy percent of companies are failing to effectively integrate their sales plays into their revenue technology tools, such as solutions used for customer relationship management (CRM), limiting ...

CRM software is designed to manage customer interactions and relationships, while mobile marketing software ... The goal of customer engagement is to create a lasting relationship between the business ...

Rischitelli also points out that data can be actively used during the event. “Before we looked at analytics ‘post-factum,’” he says. “Now organizers, exhibitors, and even the participants themselves ...

The global customer experience platforms market is poised for remarkable expansion, with forecasts indicating a surge from ...

The cannabis industry has experienced a meteoric rise over the past decade, transitioning from underground markets to a fully ...