Even in the digital era, where most ads are placed online, printed materials still preserve their importance for brand ...

The reason is obvious: users are bombarded with excessive amounts of advertising on websites and eventually develop indifference towards them. Other research has found that users have not only ...

Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. ... Advertising Tech, Internet advertising, online advertising, TC.

Laguna taking requests to hang promotional banners. Coastline Pilot. Feb. 12, 2015 1:26 PM PT . Share. Share via Close extra sharing options. ... Banners will hang for a two-week period in 2016, ...

Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Dan has been honored as an AdAge “Media Maven” and was recently named to the Forbes ...