A well-known toilet paper brand has announced a new design in its popular household item. Charmin said the new "smooth tear" toilet paper will be a better experience for consumers.

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of ...

“Toilet paper as we knew it before Smooth Tear,” he said, a little grandiosely, “was created back in the Industrial Revolution. Go back 100 years or so, it’s created to run efficiently on ...

"Many people can tear paper, but few can stick to this art as I do," said Hua, who has practiced paper tearing for over 40 years. Since the paper is folded many times, ...

The straight line of perforation — the row of tiny holes punched into the paper to make it easier to tear — was no longer straight. It was scalloped. Advertisement.

Procter & Gamble announced Monday it has redesigned its Charmin Ultra Soft toilet paper, replacing the tradition perferations on the square sheets with a scallop design that will tear more cleanly.