In the age of disloyalty, effective loyalty programs will exist in the sweet spot between customer needs, business goals and societal values. When a brand can align all three, its relationship ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration ... Somewhere in the middle of those two answers is the sweet spot. Remember that the least ...

More and more South Africans are using loyalty programmes than in 2015 and the biggest growth (at 13% ... spend – is definitely on the rise as brands realise the benefits of rewarding numerous ...

A new customer loyalty programme ... and identified the sweet spot for both retailers and consumers. In market early next year, Cashpoints will be a retail coalition community of both in-store ...

Modern loyalty programs are starting to take advantage ... While the study found that between seven and nine messages to consumers is the sweet spot, the content of those messages remains vital.

Retail media spend is surging, but consumer products brands need to convert that investment into lasting customer loyalty ...

RIVERWOODS, Ill.--(BUSINESS WIRE)--Discover Card leads the credit card industry in customer brand loyalty for the 20 th consecutive year, according to an annual study by the independent research ...

Laurence Dutton / Getty Images The sweet spot is the point at which an indicator or policy provides the optimal balance of costs and benefits. This term is often used to refer to situations where ...