Customer loyalty marketing is a major segment of marketing theory and considered one of the value propositions that a marketer can offer a potential customer. Customer loyalty marketing programs ...

That loyalty can mean big bucks to brands. The longer a customer's relationship is with a brand, the more that customer tends to spend. To see how a targeted customer experience can lead to brand ...

BY Fast Company Executive Board For businesses, loyalty programs are a great way to encourage repeat purchases and strengthen customer relationships. Yet, launching a successful one takes more ...

Retail media spend is surging, but consumer products brands need to convert that investment into lasting customer loyalty ...

In Vamos, the newly-opened spot in Paseo Center, the phrase “The customer is always right” finds a new meaning ...

Foothills Motorsports creates a friendly dealership atmosphere and focuses on not just the initial sale of the unit, but on ...

I attended Amazon’s first-ever Prime Analyst Day in Seattle. It was a valuable opportunity to hear firsthand how Amazon is ...

In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their "share of wallet" among consumers. A recent study we conducted at ...

You’ve successfully built and launched an app. You’ve efficiently put in place a streamlined user acquisition strategy and have started getting traction in the app stores. But something is not quite ...

The opening of the first location in Mississippi drew the usual cultish enthusiasm for the chain of mega convenience stores.

Steve Palmer joins Dave Clark to preview this week's action on our weekly golf tipping show, sponsored by SBK Golf’s top tipster, Steve Palmer, returns alongside Dave Clark for the latest episode of ...