来自MSN1 个月
Swedish meatballs: How IKEA's dish became a global sensation
The meatballs served in Swedish IKEA stores have become a culinary phenomenon worldwide. What makes these small meat dishes so popular? The meatballs at IKEA are much more than just a dish served ...
Forbes11 个月
Ikea’s Future-Proofing Strategy Depends On Understanding Consumers’ Emotional Needs
In 1958, Ikea’s first store opened in Älmhult, Sweden and moved next door to Norway in 1963. Ten years later it ventured beyond its Scandinavian roots into Switzerland. Then the ball really got ...
来自MSN1 个月
IKEA names its furniture for Swedish destinations. This American road tripped to visit them
Hear the word “Kallax,” and many people, particularly those outside of Sweden, will immediately think of a certain storage shelf from IKEA. But like many of the Swedish furniture giant’s ...