Squishmallows aren’t just a one-and-done purchase. They’re collectible, meaning there are seasonal, festive, and rare plushie ...

Five Below credits Invent.ai, Squishmallows, and a new CEO for making it “the cool store for kids, the yes store for parents.

Fast food chain McDonald's is bringing back Squishmallows toy collectibles as Happy Meal prizes after two years.

Berkshire Hathaway tapped into the viral toys’ popularity through its investment in Alleghany Corporation, the parent company ...

Squishmallows, the popular plush toy brand that took the world by storm when it launched in 2017, has a new product that’s ...

Squishmallows, the popular stuffed toy product, has confirmed a second wave of Wicked-themed plushies, due to be released ...

The cult-favourite plush toys, which typically retail for $15 or more at department stores, have quietly landed in select Reject Shop locations across the country, prompting a frenzy from fans eager ...

More Pokemon Squishmallows are on the way, with Torchic and another variant on the Pikachu plush showing up online.

A popular item loved by both adults and kids has been spotted in a budget retailer – and the affordable price tag has everyone talking.

This summer, the National Mango Board (NMB) is teaming up with fan-favorite Squishmallows to celebrate peak mango season in the sweetest way. Launching nationwide, the partnership will promote the joy ...

Squishmallows are a brand of soft, plush toys known for their squishy and huggable design, often featuring a variety of characters and animals. Meals will include one of a dozen different toys ...