Squishmallows aren’t just a one-and-done purchase. They’re collectible, meaning there are seasonal, festive, and rare plushie ...

Five Below credits Invent.ai, Squishmallows, and a new CEO for making it “the cool store for kids, the yes store for parents.

Squishmallows, the popular plush toy brand that took the world by storm when it launched in 2017, has a new product that’s ...

Squishmallows are soft, collectible plush toys beloved by kids and adults alike. Each has its own backstory and personality, ...

A popular item loved by both adults and kids has been spotted in a budget retailer – and the affordable price tag has everyone talking.

Fast food chain McDonald's is bringing back Squishmallows toy collectibles as Happy Meal prizes after two years.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Now, while we have a deep love and appreciation for ...

So far, we’ve seen new items from Hasbro and Disney, and you can add Jazwares’ Squishmallows lineup to the list with new plushies inspired by The Mandalorian, Grogu, Darth Vader and a ...