The Tampa Bay Chamber Foundation is using tools like its Minority Business Accelerator (MBA) program to help local ...

I swear it’s so hard to make your brand stand out these days. A few months back, I thought about starting my own “home-made ...

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

A logo must be simple, memorable, timeless, appropriate and versatile, but at the same time conjure up the feeling you want your target audience to associate with your business. Successful ...

The main logo generation section is very simple to use. Detail your business name, industry, slogan, pick an icon, choose a style. That’s all it takes to generate a selection of modern logos.

But a well-designed logo can do more than identify a company or brand: It’s also an opportunity to communicate something to consumers. One popular way to do this is by incorporating hidden ...

For more great business stories and trivia,please sign up for our free newsletters. It wasn’t until 1945, after the Second World War, that the supposed cog wheel transformed into a simple circle with ...

It’s about understanding what works. And I will show you exactly how to do it—in 15 simple, no-fluff steps. By the end of this, you won’t just have a logo. You’ll have a brand asset that grabs ...

The new logo cost under $300 and was created by Spotlight Strategies, a Franklin company that designs and ... The goal was a “clean, simple” look that would consistently look good on any ...

A well-executed minimalist logo aligns with consumer expectations and enhances brand recall." Rebranding is far from cheap. For smaller companies, costs hover between $30,000 and $50,000 ...