I swear it’s so hard to make your brand stand out these days. A few months back, I thought about starting my own “home-made ...

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

As we head into summer 2025, stylists and designers said fitted denim jackets, cutoff shorts, ballet flats, and neon colors ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

A new Food and Drug Administration AI tool that could speed up reviews and approvals of medical devices such as pacemakers and insulin pumps is struggling with simple ... for a company or ...

A logo must be simple, memorable, timeless, appropriate and versatile, but at the same time conjure up the feeling you want your target audience to associate with your business. Successful ...

Your logo should be simple and should not compete with other company logos. You don't want to roll out an ad campaign with a big yellow "M" that consumers might possibly confuse with McDonald's ...

TORONTO - Hudson’s Bay made a whopping, 590-page court filing late Monday that offers insight into how Canada’s oldest company is winding down.

You don't notice until you think 'I don't look like myself,'" Doyle told Business Insider ... getting more out of it," Doyle said. With a few simple changes, he said, he was able to cut his ...

Jeffrey D. Camm is the Inmar Presidential Chair in Analytics and the academic director of the Center for Analytics Impact in the Wake Forest University School of Business. He is a coauthor of the ...