Your logo should be simple and should not compete with other company logos. You don't want to roll out an ad campaign with a big yellow "M" that consumers might possibly confuse with McDonald's ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Google has updated the Bottom Corner Logo is now simply “Google Maps” instead of the old logo, making the style so innovative.

Apple has definitely built up quite a compelling ecosystem around the Apple Watch. Between all of its fitness challenges, ...

Several years after their last major rebrand, Zee and its channels and properties are reinventing themselves, by moving away ...

We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg blue colour, and a lime squeezed into the top of a beer ...

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

Melville: Explore the wide array of different career paths across building design, construction, operations and more, presented by the Long Island Chapter of the U.S. Green Building Council, 9 a.m., ...

Jeffrey D. Camm is the Inmar Presidential Chair in Analytics and the academic director of the Center for Analytics Impact in the Wake Forest University School of Business. He is a coauthor of the ...

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.