A very real legal drama over coffee is brewing on the set of a fictional TV show. In the lawsuit filed last month, Sheridan’s ranch argues that the logo for its Bosque Ranch Craft Coffee ...

While the taste of its coffee and teas has been consistent, the company has made various changes to its logo over the years before settling on the simple and minimalistic look it has today.

However, the new logo introduced last week by Seattle’s Best Coffee deserves a branding taste test. In the spirit of full disclosure, I confess that I drank my last cup of coffee 35 years ago.