Malaysian shoe brand Verns Holdings has seen its brand sentiments plummet over a logo it had on one of its shoes that allegedly resembled the word “Allah” in Arabic script.

Tape, markers, elastic sleeves and maybe even paint will disguise some shoe brand logos in an Olympic sleight of foot. In track and field, the centrepiece sport of the Summer Games, ...

Make sure your logo is distinctive. Heineken has a red star, as does fashion brand Macy’s, as does shoe brand Converse — but the typeface in the logo is different across all three, as is the colour of ...

I’m talking about camouflaging, a practice in the elite world of track and field where more and more athletes cover over the universally recognized logos on the shoes they’re wearing.As ...

A logo should be easily recognizable in large- and small-print. You want consumers to recognize your brand, whether it's embroidered on a t-shirt, on a billboard or in a digital ad on someone's phone.

These brands have universally identifiable logos and as a result, really draw on the idea of aspirational dress. For young sneaker heads especially, this makes the lure of low-cost, near identical ...

Shop the new shoe brands I'm excited about for autumn winter 2019, including Manu Atelier, Dear Frances, By Far and Intentionally Blank.

Year: 2006 Shoe: Speed Metal. The latest brand to join the field is Under Armour, who took their performance apparel expertise to the sneaker industry in 2006.