Denmark’s Lego has said it would not renew a branding contract with oil major Royal Dutch Shell in the wake of comments from environmental lobby Greenpeace saying the toymaker had fallen in with “bad ...

COPENHAGEN (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell (RDSa.L) in the wake of comments from environmental lobby Greenpeace saying ...

The campaign, which included a video showing an Arctic landscape with a Shell drilling platform made of Lego bricks covered in oil, was orchestrated by Greenpeace. The three month campaign saw ...

Greenpeace has published a hard-hitting video criticising Lego’s partnership with the oil giant Shell by creating a Lego recreation of the Arctic imperiled by the activities of the oil major.

REUTERS/Mariana Bazo COPENHAGEN (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell in the wake of comments from environmental lobby ...

The Danish toy manufacturer ended its relationship with Shell after a video linking Lego to Shell's controversial practice of arctic drilling went viral on YouTube.

Greenpeace have been holding Lego-themed protests this year to highlight the brand’s association with Shell and to protest Shell’s plans to begin drilling the Arctic for oil – ranging from ...

(Picture: AFP/Getty Images) Lego will not renew its contract with Shell oil after 50 years promoting the energy giant. The toy manufacturer has been targeted by environmental campaigners ...

Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group.

A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports.

This post has been updated to include new comment from Shell and added detail on the company's work in the Arctic. Over the last half-century, children have been building and playing with toy ...

being covered in oil. Initially Lego had resisted Greenpeace, arguing that it ought to deal directly with Shell, but on Thursday it will relent. Jørgen Vig Knudstorp, the toy maker’s chief ...