Rethink your search terms Relevancy factors on Amazon are all about fulfilling a user’s search query by meeting the expectations of their search terms. This Amazon SEO tactic can get confusing, ...

Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers ...

Improving your Amazon SEO and getting higher rankings in Amazon search results nets you higher click-through rate (CTR) which then potentially gives you higher conversion rate (CR). Conversion ...

Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more intentional ...

There were many good sessions, but Martin MacDonald’s “Combining Paid Search and SEO Principles” spoke ... and type in the product name, Amazon results show first. His point is that it ...

Businesses are scrambling to be cited in AI-generated answers on Google, Perplexity and ChatGPT. A new crop of nascent search ...

SEO is not just focused on text search, as images are content too. Every product on Amazon has alt text (initially created for the visually impaired, but now useful for image search) with the full ...

In fact, last year 56% of U.S. online shoppers started their product search on Amazon ... other marketing channels, good SEO work is sustainable. When a paid campaign ends, so does the traffic.

You make a search. A9 knows you want to buy whatever ... get competitor information, and track your Amazon SEO and paid media in general. If you’re serious about making a living as a seller ...